Mumbai-based Ameya Kulkarni is a graphic designer specializing in user interfaces and icon systems. His clientele includes Reliance Entertainment, Flipkart, Yatra, Kotak Mahindra and L'Oréal. As an icon designer, minimalism and the reduction of visual clutter is crucial to his process. Ameya's illustrations excel at distilling a concept or an object down to its most representative form.