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CHALLENGE:
Apple Music approached us with a question - How can we bring the idea of Women Empowerment to life?
THE IDEA
We create 8 series of Art x Music Playlists that are focused on attributes such as Love, Beauty, Adventure, Power… and bring the world of art and music together to empower and inspire female listeners across the country and the world.
SOLUTION
Some of the leading women in the world of film and music such as Kareena Kapoor, Sonam Kapoor and Shruti Haasan were curated with their own playlists. They had been each assigned an attribute that suits their personality, such that it shines as an example to create a one of a kind Indian women empowered playlist.
These playlists were brought to life by curated Kulture Shop artists who brilliantly captured the essence of the attributes. A fuchsia, black and white colour palette was used to tie the artworks into a cohesive series.
These 8 Art x Music playlists were then shared on iTunes, Apple Music.
ART - JAS CHARANJIVA X MUSIC PLAYLIST - KAREENA KAPOOR
Jas illustrated the cover for the Apple Music playlist "I Am Power" for Kareena Kapoor. The inspiration came from women realising that all the power is within them and when they manifest their true power, magic happens. Listen to Kareena Kapoor's ‘I Am Power’ Playlist:
ART - RESHIDEV RK X MUSIC PLAYLIST - MONICA DOGRA
Reshidev illustrated the cover for the Apple Music playlist "I Am Adventure" for Monica Dogra and has envisioned women as a space traveller, who is travelling to unchartered territories across the universe, her fearless eyes always looking for the next adventure. Listen to Monica Dogra's ‘I Am Adventure’ Playlist here:
ART - MIRA MALHOTRA X MUSIC PLAYLIST - SONAKSHI SINHA
Mira Malhotra Illustrated for Sonakshi Sinha's Playlist 'I am Life' by Apple Music. “Evolution of man aside, the evolution of women is defined by millions of women giving birth and completing the circle of life.” – Mira Malhotra. Listen to Sonakshi Sinha's I Am Life Playlist here:
ART - SAMEER KULAVOOR X MUSIC PLAYLIST - SONAM KAPOOR
Sameer Kulavoor has Illustrated for Sonam Kapoor's Playlist 'I am Beauty' by Apple Music. Sameer’s artwork talks about being beautiful both inside and by evolvingto understand what it really means. Listen toSonam Kapoor's ‘I AmBeauty' Playlist here:
ART - JASJYOT SINGH HANS X MUSIC PLAYLIST - SHRUTI HAASAN
Jasjyot Illustrated for Shruti's Playlist 'I am Bold by Apple Music. Jasjyot has portrayed a woman, who has courage to face the world with her boldness, who is an all rounder who makes her own rules showing the face of a new woman of India. Listen to Shruti Haasan's I Am Bold Playlist here:
ART - SIDDHI YADAV X MUSIC PLAYLIST - SONA MOHAPATRA
Siddhi Illustrated for Sona’s Playlist 'I am Grace’ by Apple Music. Siddhi has beautifully portrayed the female representation of grace in a woman, by depicting her like a Indian goddess of music.Listen to Sona's I Am Grace Playlist here: 
ART - SIDDHI YADAV X MUSIC PLAYLIST - SONA MOHAPATRA
Sahil Illustrated for Anushka’s Playlist 'I am Fierce’ by Apple Music. Sahil has envisioned a fierce woman, one who is a symbol of equality, She portrays the quality and fearlessness of the Tiger and has the entire world in her hands. Listen to Anushka's ‘I Am Fierce’ Playlist here:
ART - HEMANT KUMAR X MUSIC PLAYLIST - CHINMAYI SRIPADA
Hemant has Illustrated for Chinmayi’s Playlist 'I am Love’ by Apple Music. Hemant has tried to capture the raw unapologetic emotion, a woman portrays when she is truly in love, where she gives out her heart to the people she loves while she plays different roles like being a mother, a sister, a friend, a lover and across many other loving relationships in her life. Listen to Chinmayi's ‘I Am Love’ Playlist here:
The First Indian Apple Music x Kulture Shop Collaboration of the 8 Artists paired with the 8 Music Playlist Celebrities was successful in getting together Art and Music in one platform. It Bridged the gap and created a voice for women empowerment and embraced every type of woman.
