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Kulture Shop CEO Arjun Charanjiva & Deconstructed Innings Curator Kiran Desai with Sachin Tendulkar.
Here is the CEO of Kulture Shop, Arjun Charanjiva presenting the first print - hot off the press - to Sachin.
Sachin Tendulkar signing the Deconstructed Innings Tee, which will be awarded to a lucky contest winner
Kulture Shop was thrilled to be approached by TenArt to make the Deconstructed Innings tee. The colour blue was selected to represent the Indian cricket team uniform and a part of the infographic inspired cover design was adapted to be printed in the oh so patriotic saffron on the tee.
Kulture Shop Creative Director Kunal sketches up a sample (Photo courtesy Rhea Baweja) | Making of the Collectible T-Shirt with the inspiration and the pantone swatches
“Deconstructed Innings: a tribute to India’s greatest sporting icon — Sachin Tendulkar” was conceptualized by Kiran Desai and co-curated by Veeranganakumari Solanki with design direction by Ratan Batliboi. This exhibition is on till 28th February 2015 at NGMA Mumbai and includes paintings, sculptures, videos, drawings, and sound works, narrating experiences that we all identify with. We recommend you go check it out!
Infographic inspired Brochure Cover Design - Tendulkar's 100 hundreds
Interestingly, the cover, designed by Gordon Ling and Kiran Desai, is a representation of the Master Blaster’s epic 100 hundreds. It is a mirrored bar graph with each bar representing one of Sachin’s hundreds. In keeping with this, Kulture Shop too selected 10 centuries to put on the tee.Kiran Desai, co-founder of TenArt envisioned a new genre called "Sport Art" where 10 accomplished contemporary artists are selected to use sports as a muse and create unique works of art. This exhibition was an example of such a convergence where Kiran aptly highlights that " Art, like sport, can also inspire a nation and connect with the millions of Indians who love sport."
In Sachin's words "... the creativity that goes into making artwork, the endless hours of thought that are put into it, the deft and subtle adjustments that are made, the nuances that are introduced, and the beauty of the final creation. Each and every work is like well-crafted innings. The artist has to plan, overcome adversity, negotiate difficult spells, and finally march towards scoring a century..."
We love to work with innovative brands that want to bring great design to the forefront. If you would like to CO-LAB with Kulture Shop on a design service then e-mail us at info@kultureshop.in
